SEO (for Reals) empowers real people like you with the knowledge needed to increase your traffic from Google and achieve meaningful SEO success... without the usual nonsense.

Real strategies. Real tactics. Real results. No Fluff. No Nonsense.

SEO isn't difficult or COmplex.
Wouldn't it be nice if someone could just simplify it all?

That's what you'll find in SEO (for Reals). A simplified approach to SEO for real people that really works.

Search Analysis that Makes Sense

You won't need any spreadsheets or complicated formulas here. My three search analysis methods are foolproof at helping you identify what to write about, and how to write it.

Evaluate Competition, Win Featured Snippets, & More

We crammed in the stuff that really matters for SEO including how to win snippets, outrank the competition, organize content on your site, and a whole lot more.

Technical SEO

We skip the stuff that doesn't matter and get right to the stuff that does so you can focus less on the technical stuff and focus on creating exactly what Google wants.

Hi! My name is Doug...

I started my first website in 2005 and by 2007 my website was bringing in over 100,000 pageviews per month. Since then I've created over a dozen websites that have grown into businesses fueled entirely by organic traffic from Google.

I've had a long career centered around SEO and digital content marketing. I've worked in large agencies, managing hundreds of accounts as the Director of Marketing and SEO Manager.

Here at Convology I take my knowledge and passion for digital entrepreneurship and help people just like you to see that same success through my courses, tutorials, and Membership. 

SEO for Reals is a simplified, straight to the point, and real approach to succeeding at SEO that I put together to help bring sense to this misunderstood process.

I have no idea what I'm doing. Is this course for me?

Yes! That's exactly why I made this course. There are so many "gurus" out there teaching wacky SEO nonsense that doesn't work in 2024 and also some really great SEO courses out there that teach the right stuff, but overcomplicate everything to the extent that the entire point is lost and you end up focusing on the PROCESS and not the RESULT.

If any of this sounds like you,  
this course was made for you

✅ You have a website and you want to increase traffic from Google, but haven't had a lot of success in the past.

✅ SEO has been confusing or you've heard conflicting things from all sorts of gurus and experts and you don't know how to make sense of any of it.

✅ You like when things are simplified and presented straight to the point without over-complicating the process.

If any of this sounds like you,  
this course is NOT for you

✅ You have a strong grasp of SEO fundamentals and you've already proven to yourself that you can create content that ranks in Google and brings in traffic.

✅ You're expecting a complicated process and will be turned off by something straight forward and easy to implement.

✅ You're not willing to write content, with a particular emphasis on blog posts.

What's Included in SEO (for Reals) ?

Here's a list of all of the lessons included in the course. I want to be totally transparent with you so that you know what to expect.

Module 1: SEO Fundamentals You Can't Ignore

🎥Understanding SEO (how it really works)

🎥 Important SEO Direction for New and Existing Sites (Most people mess this one up)

🎥 Forget Unique Content, Do This Instead

Module 2: Choosing the Right Content to Rank in Google

🎥 Finding Topics to Write About in Your Niche (This one is super cool and easy)

🎥 Search Analysis (my 3 process system)

🎥 How to Evaluate Your SEO Competition (in a way that gives you actual, actionable, things to do about it)

Module 3: Content Creation the "Real" Way

📃 Blog Post Recipe

📃 How to Write & Win Featured Snippets

🎥 Content Silos

🎥 How Video Affects SEO

Module 4: Technical SEO Simplified

🎥 Properly Configuring Your SEO Plugin

🎥 Titles & Meta Descriptions

🎥 Index and No-Index

🎥 Google Search Console

This topic is really important to me because most website owners give up because they can't figure out how to get past the hurdle of getting traffic from Google. This ends up hamstringing the entire site, which in most cases is a business you're trying to start and grow.

It doesn't have to be that way!

Failing to understand how SEO -really- works leads to a failure to understand how digital marketing works, how sales works, and how scaling a business works.

Personally, I think the first three lessons alone contain the most important information website owners need to make sure they understand. The rest is just building upon those very simple, yet almost always ignored or misunderstood, concepts.

Frequently Asked Questions & Objections

Will SEO for Reals work for my industry, my site, my special specific situation?

If your goal is to get more traffic from Google, this course gives you the simple facts you need to take action immediately without wasting any more time. Every business is unique. Some are local businesses that need specific traffic from a specific city. Some are nationwide brands that compete in a red ocean of a bazillion businesses fighting for the same 1,000 users. None of that really matters.

This courses teaches you how to reach the searcher, and do it better than everyone else.

Do I have to write content?

Yes, you will have to write content. If you're unable or unwilling to write blog posts, this course is not for you. 

What tools and tech do I need? Will I have to buy anything else?

You need a website, ideally built in WordPress. Other than that, you have everything else you need.

Is there any support provided with the course?

Yes! As a member of Convology Pro you have access to our support community as well as posting questions within the lessons themselves. No questions go unanswered. That's my guarantee.

Is there a community for the course?

Members of Convology Pro have access to our Pro-only community where I am able to offer scalable group support and everyone can participate in learning and growing from each other's questions and experience. Convology Pro is an all-access-pass that provides access to ALL courses, workshops, and masterclasses in addition to the community. Learn more about Convology Pro here.

Can you help me with my SEO?

This course is meant to be DIY and a fraction of the cost you'd spend hiring me as a consultant. Since I can only serve so many people individually, this course takes everything I know about quiz funnels and packages it in such a way that it's easy to follow and implement on your own.  Need to book a personal coaching call? I have those available here.

What is the refund policy?