Thrive Themes is officially changing their business model. As of February 1, 2021, the product that was formerly known as the "Thrive Membership" will be called "Thrive Suite" and all one-time purchases and non-subscription products will no longer be offered.
What is Thrive Suite?
Thrive Suite is the new all-access pass to the entire library of Thrive Themes plugins and Themes. Thrive Suite is now the only way to purchase and get access to Thrive Themes products.
Why did Thrive Themes Move to a Subscription SaaS business model?
There was some confusion that I saw occasionally where people didn't know what version of Thrive Architect they'd need, whether TTB was enough to build the entire site, etc. Thrive Themes wants to eliminate the question about what to buy, and move to a single call-to-action.
They get more consistent revenue and can continue to support the product's development and users on an ongoing basis.
Better Synergy Between Thrive Products
Having Thrive Architect with Theme Builder makes more sense. You need both. Having Thrive Architect and Thrive Apprentice also makes sense. I could never use just one Thrive Themes plugin. Most of them rely on each other and the whole is greater than the sum if its parts.
What Plugins are Included in Thrive Suite
Every Thrive Themes plugin is included in your Thrive Suite subscription. You get access to:
- Thrive Architect - Page Builder
- Thrive Leads - Lead Generation / Segmentation
- Thrive Quiz Builder - Quiz maker / quiz funnel builder
- Thrive Apprentice - Course platform and framework
- Thrive Ovation - Testimonials
- Thrive Comments - Replaces WP's comment system
- Thrive Ultimatum - Scarcity tools for evergreen funnels
- Thrive Optimize - A/B testing
What Themes are Included in Thrive Suite
All of Thrive's themes are included in Thrive Suite. This includes Thrive Theme Builder and the ShapeShifter starter theme.
Thrive Suite Common Questions
Will Thrive Themes Still Offer Unlimited Updates in Thrive Suite?
Only if you maintain an active subscription to Thrive Suite.
Is the Thrive Suite replacing Thrive Membership?
Will Thrive Themes Grandfather Past Purchases with Unlimited Updates?
I asked them this question directly and they responded that yes, they will honor what has already been purchased. If you bought a one-time purchase version of a Thrive Themes plugin, you'll continue to get the unlimited updates.
How much does Thrive Suite cost?
The price of Thrive Suite as of February 1, 2021 is $19/month billed annually at $228, which is the same as Thrive Membership was prior to the change.