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How to Manage Domains in HighLevel (Setup, Subdomains, Redirects, and More)

Doug

Tech Stack Integrator

Video Summary

Domains play a critical role in HighLevel—whether you’re running your own business or managing multiple sub-accounts for clients. In this tutorial, I break down everything you need to know about connecting, purchasing, and managing domains inside HighLevel’s updated domain system.

You can now purchase domains directly inside HighLevel, which simplifies setup for funnels, websites, blogs, and stores. For agencies, there’s even an option to add markup so you earn margin on domains purchased by clients. External domains from providers like Cloudflare or GoDaddy are still supported, and HighLevel’s Cloudflare integration makes connecting them as simple as authorizing and approving records.

Subdomains are especially powerful. You can connect them to specific funnels (like funnel.yoursite.com) to keep your main site clean while running campaigns separately. Each domain and subdomain shows where it’s being used across funnels, websites, blogs, or email, so you always know what’s connected where.

HighLevel also includes a built-in redirect manager, making it easy to handle things like redirecting www to your root domain, updating old funnel paths, or even creating branded short links for affiliate campaigns.

For agencies, this all-in-one management means less hassle dealing with external DNS providers, smoother client onboarding, and the ability to keep everything centralized inside HighLevel.

Key Takeaways

  • Buy Domains Inside HighLevel: Purchase most TLDs directly (with optional agency markup).
  • External Domains Supported: Connect domains from Cloudflare, GoDaddy, etc.; Cloudflare integration makes setup nearly instant.
  • Domain Usage Overview: See exactly where each domain and subdomain is applied (funnels, sites, blogs, email, etc.).
  • Subdomains for Funnels: Use subdomains (pages.yoursite.com, funnel.yoursite.com) to organize campaigns and keep your main site uncluttered.
  • Redirect Manager: Easily set up www redirects, path redirects, or branded links inside HighLevel without extra tools.
  • Agency Advantage: Agencies can apply markup to domains, creating an extra revenue stream while simplifying client setup.
  • Switching Costs Benefit: Keeping domains in HighLevel reduces external complexity and makes client retention easier.
  • CNAME Simplicity: Subdomains are connected via CNAMEs, either manually or automatically through Cloudflare authorization.
  • Error Handling: HighLevel flags unassigned subdomains so you can quickly fix unused or misconfigured connections.
  • All-in-One Setup: From websites to funnels to redirects, domains can now be fully managed inside the HighLevel ecosystem.