Video Summary
HighLevel uses the word “products” in several places, which can cause a lot of confusion. Are they courses, memberships, community offers, or checkout items? In this tutorial, I break it all down so you can clearly understand how products work and where they originate.
At the top level, everything is considered a product under Sites → Payments → Products. From there, products can come from three main sources:
- Memberships (Courses/Offers): When you create a course and package it into an offer with a price, that offer becomes a product. These show up with a Membership label.
- Communities: When you add a course into a community’s Learning tab and set a price, HighLevel automatically generates a product. These show up with a Community label.
- Direct Products: These are created manually in the Payments → Products section and can be used to sell anything—services, PDFs, or digital products. These have no label.
The key thing to understand is that offers, courses, and community items are all tied back into this central product system. If you sell a course offer in a funnel, you’re actually selling the product that was created when you priced that offer. If you sell a course in a community’s Learning tab, that sale automatically grants access—but if you want to sell it in a funnel, you need to toggle the Membership Offer option to connect it properly.
Once you understand that everything rolls up into products, it becomes much easier to build funnels, checkouts, and automations without wondering why things don’t connect.
Key Takeaways
- All Products Live in One Place: Sites → Payments → Products is the central hub.
- Membership Products: Created when you price a course offer; show up with a “Membership” flag.
- Community Products: Created when you add a course into a Learning tab and set a price; show up with a “Community” flag.
- Direct Products: Manually created under Payments → Products; no flag attached.
- Terminology Confusion: HighLevel labels courses as “products” in some places, but in Payments, the offer is the product.
- Funnels Use Products: When you add a product to a funnel checkout, it must be one of the products listed under Payments.
- Membership Offer Toggle: To grant course access when selling outside a community (e.g., in a funnel), enable the Membership Offer toggle and link it to the correct course offer.
- Flexible Pricing: You can add multiple price points (e.g., Black Friday discount) to the same product without breaking access.
- Community Learning Tab “Magic”: Purchases there auto-grant access; but sales elsewhere require explicit linking.
- Think of Products as Vessels: Each product is a container that grants access to what’s attached (courses, communities, services).